Sport-Tech (Sports Technology)

The term Sport-Tech refers to the application of innovative technologies in the field of sports, encompassing everything from athlete training to spectator experience. This convergence of sports and technology seeks to improve performance, efficiency, and participation in sporting activities, addressing challenges such as training optimization, data analysis, and user experience improvement.

1. Introduction

1.1. What is an Sport-Tech startup?

A Sport-Tech startup is an emerging company that uses technology to innovate in the sports sector. These startups develop solutions ranging from wearable devices for performance tracking to digital platforms that improve the fan experience. Artificial intelligence, virtual reality, and data analytics are some of the key tools used to drive innovation in this sector  improving athlete experience and sports performance, management, and broadcasting.

1.2. Sport-Tech Sectors and Subsectors

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                                      Sport-Tech Industry classification by SportsTechX

According to the framework established by SportsTechX in 2021, the sports technology industry can be divided into three main sectors:

• Activity and Performance:

  This sector encompasses solutions that surround athletic performance, whether before, during, or after the activity. It includes data tracking solutions, wearables, and new types of sports equipment.

  • Performance Hardware: Physical devices used during sports activities, such as smartwatches, activity trackers, and training equipment.
  • Performance Software: Applications or platforms that support the activity, such as training apps, data analytics software, and sports-related games.
  • Before/after activity Hardware or software solutions that help a person prepare for activities, recover from them, and prevent or rehabilitate injuries.

• Fans and Content:

  This sector encompasses everything related to the connection and consumption of sports by fans and spectators. The solutions in this sector are focused on fans and include content, merchandise, betting, and fantasy sports

  • Content Platforms: Solutions for streaming sports events, such as streaming platforms and news and content services.
  • Fan Experience: Solutions to improve the sports experience and engage fans with their favorite sports, connecting them with athletes, teams, as well as with other fans to improve their experience. This includes features for buying, selling, or exchanging tickets, merchandise, or collectibles.
  • Fantasy Sports and Betting: Solutions to gamify fan participation and experience by betting real or fictional money on sports events and online games based on real or virtual teams.

• Management and Operations:

  This sector encompasses solutions that help sports organizations operate more efficiently and effectively. It includes data analytics solutions, and facility, personnel, and sponsorship management.

  • Team and Club Management: Tools for professional or amateur sports institutions, clubs, or gyms, which include features for competition or event organizers and solutions for sports facilities to streamline operations or organize fan/customer engagement.
  • Media and Sponsors: Solutions for media or connections with media, as well as sponsor brands. This includes tools to facilitate the transmission and enhancement of sports event broadcasts and platforms to connect brands with teams and athletes for sponsorships.

This framework provides a comprehensive overview of the sports technology industry, offering insights into different trends and opportunities within the sector.

2. Current State of the Sport-Tech Sector

2.1. Relevance of the Sport-Tech Sector in Latin America

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                                      Latin American Landscape in 2018 by SportsTechX

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