Welcome to the brand book for Kalei Ventures! Here you'll find all the guidelines you need to maintain our brand identity, from typography to color schemes.

The goal of this Guide is to establish a clear, consistent and unique visual identity for Kalei Ventures. The visual identity builds on Kalei’s brand by combining the most recognized existing elements with progressive elements and messages.

Uniform graphic elements and messages provide the framework for establishing a visual identity. In turn, designers can use this architecture to create materials that enhance public knowledge of Kalei’s work.

Blurb

Kalei Ventures is a venture capital fund that invests in Latin American startups that are committed to applying innovative solutions in emerging markets, with a clear focus on international expansion and the ability to be category leaders. The fund has 25 portfolio companies and performs deal sourcing tasks mainly in Argentina, Mexico, Colombia, Chile and Brazil.

Visual Identity

Kalei stands for ‘Kaleidoscope’, which symbolizes the importance of diversity of thought, background, ethnicity and gender in our team

Logo

Full-color

Here black logo without background

Here white logo without background

One-color

Here white logo without background

One-color (white)

Here white logo without background

Protected Space

The “protected space” of the logo refers to the clear space surrounding it. This clear space ensures the unobstructed and visible placement of the logo.

Logo Size

Always use a logo that is properly proportioned to the size of the page or panel to which it is being applied.

Colors

#070e18

#28373D

#58c6D0

#c36039

#F48630

#f4a832

Font

Typeface should be Montserrat.

Arial may be used when Montserrat is unavailable